Sega has agreed to pull a Samba de Amigo ad, starring a live monkey with a pair of maracas, off the air based on a request from the People for the Eating of Tasty Animals. As they said in a recent letter:

SEGA is receiving a thank-you gift from PETA today as a token of appreciation for their compassionate decision regarding to keep live great apes out of all future ads. PETA contacted SEGA once we discovered they were using a real chimpanzee in a commercial promoting the new Samba De Amigo game. Once we informed SEGA of the horrible things chimpanzee “actors” go through (such as being ripped from their mothers when just days old, being forced to perform demeaning tricks, shocked with electric collars, beaten, and deprived of food), they immediately made the kind decision to pull the video from their site and promised to keep all great apes out of future ads.

One day all real animal actors will be replaced with CGI. Probably around the same time real animals are replaced by robots.

Go Nintendo

There it is, people, your MadWorld box art. Shows our rather healthy protagonist toting a shiny, new, and slightly-used chainsaw with a bit of blood jello on the tip, getting ready to cut down a tree. Expect that “RP” to switch to a M+ before the game’s release in the coming months.

GoNintendo

Apparently Sega’s going into overdrive with the Sonic Unleashed campaign. In addition to the Wii trailer we got a few days ago, I’ve just added some new artwork, screens, and European box art to the gallery. All of the screens are from the Wii version of the game - you can tell.

In other news, it looks like the werehog is no longer a spoiler either. It’s right on the cover, which means all you potential buyers will know about the other side of Sonic before deciding to buy the game. That said, this better be a darn good Sonic game, with good word-of-mouth reviews, if people are going to be buying it…

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I’ve added sixteen new screens of Sonic Unleashed in the gallery past the break. If they look unrealistically amazing for a Wii game, that’s because they’re from the 360/PS3 version of the game. Nonetheless, it gives you an idea for the visual style of the game, and hey, anything to get us excited for a Sonic game that’s supposed to launch next month is good, right?

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Here’s one of the few looks we have at the Wii version of Sonic Unleashed in motion. Yep, it’s pretty much the same running and jumping and slashing around as in the 360/PS3 version of the game. Some things we do find out are that the two areas shown in the above trailer are (currently) called Apotos and Spagonia. Roll right off the tongue, don’t they?

Sadly, we were originally given this trailer (for the Wii version) upscaled to a 720 HD resolution. Horrible on the eyes. Thankfully, none of us should expect to see so many jaggies on our televisions come November. Hopefully.

Wii exclusive MadWorld may never see the light of day in countries with heavy censorship. Whether or not publisher Sega is willing to put the effort into the game to make it acceptable to the various game rating boards in countries like Australia and Germany depends largely on how the game performs in other countries. Right now, such markets aren’t a part of Sega’s strategy in regards to MadWorld. Even Japan, where the game is being developed, may not see a release.

Don’t worry too much about a North American release, though, since it seems to be the key to what happens with the game in other countries. Sega even sends builds of MadWorld to the ESRB regularly, and Platinum Games takes their feedback into consideration.

MTV Multiplayer

There isn’t any better way to say it than that. Unless of course you use an article. Never the less, it’s the same good news either way. An RPG from Sega is being fashioned as you read this, and will, judging from the teaser site, somehow include dragons. Although no platform is known, count me in anyway. Word on the street is a full reveal will happen on the 26th. Stay tuned.

Sega Japan
via IGN

 

In true “Grindhouse” fashion, Sega has provided us with a trailer for their newest The House of the Dead title. While The House of the Dead 2 & 3 Return is an excellent compilation, a new story line is something that Sega has kept us all waiting on. Robert Rodriguez and Quentin Tarantino would be proud.

YouTube

Yes, Please! If the other footage didn’t justify the game being titled Mad World, this one certainly does. What do you get with a solid dose of gameplay, some sweet music, a touch of montage, and a pinch of slow motion? A hype train. All aboard.

Reflecting the sentiments of thousands of gamers, Simon Jeffrey of SEGA America told Kotaku at E3 that he believes there is plenty of room for mature titles on the system. By mature I’m not referring to “blood and explosions”, but to games that take full advantage of the Wii’s capabilites, offer compelling gameplay, and have a layer of polish that is present in very few titles on the system now.

Well said Simon, and as we all know, if ‘Simon says’ make better games, then you had better do it! Otherwise you’ll have to sit down. More from the interview after the break.

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