Sega has agreed to pull a Samba de Amigo ad, starring a live monkey with a pair of maracas, off the air based on a request from the People for the Eating of Tasty Animals. As they said in a recent letter:

SEGA is receiving a thank-you gift from PETA today as a token of appreciation for their compassionate decision regarding to keep live great apes out of all future ads. PETA contacted SEGA once we discovered they were using a real chimpanzee in a commercial promoting the new Samba De Amigo game. Once we informed SEGA of the horrible things chimpanzee “actors” go through (such as being ripped from their mothers when just days old, being forced to perform demeaning tricks, shocked with electric collars, beaten, and deprived of food), they immediately made the kind decision to pull the video from their site and promised to keep all great apes out of future ads.

One day all real animal actors will be replaced with CGI. Probably around the same time real animals are replaced by robots.

Go Nintendo