Playboy Enterprises has had its share of financial problems over the last few years, as sales for the popular gentleman’s mag have been way down, thanks to accessibility of scantily clad women on the Internet. Luckily, the bunny-eared company is looking into other ways of increasing revenue, particularly in the video game business.
Playboy has announced a partnership deal with developers Bigpoint to release several titles on the Playboy website, starting with the 3D crime-laced MMO Poisonville. The games will be infused with Playboy signatures, such as a notable Playmate or two. Poisonville for example is said to put players in a crime world, where you’ll encounter “Playboy-caliber women.” The game will also feature Miss September’s Bernadette Kaspar, voted as Miss Poisonville based on a poll Bigpoint conducted from reader submissions. (You can check her out below the break).
You have to hand it to Playboy. While the days of the actual magazine may be numbered, or at least dwindling, it’s great exposure for both the brand and the Playmates to place them in video games, especially on the company’s own website. The company has recently had promotional ties within titles like Mafia 2 and Dead Rising 2. Nice marketing, Mr. Hefner. You can check out the game at the Playboy link below.
