Nintendo and K’NEX connect a Mario Kart toy deal

No, not Mario Planes,…Mario Kart!

Popular toy company K’NEX, the anti-Lego, has announced a new partnership deal with Nintendo to bring Mario Kart themed toys to their collection next year. The toys will feature the icon characters, Mario, Luigi, Yoshi, Peach and Bowser, in racing form. The sets will also include other distinguishable scenic elements from Mario Kart Wii.

“Our partnership with Nintendo is a win-win,” said Michael Araten, president of K’NEX Brands. “It lets K’NEX bring popular and recognizable characters to life in a new way and provides an opportunity for kids to interact with Nintendo outside of the gaming console.”

I’m glad to see Mario Kart getting such a huge merchandising push. From RC cars to K’NEX, Mario Kart is taking over the world!


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About the Author: Jason Leavey

Baltimore, MD

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