It appears even Target themselves was sick of those sloppy refrigerator-like cases for the company’s video game section. Target stores have been sprucing up their gaming displays with crisp clean dividers, neatly organized by console type. Software is also organized now by genre, making it a bit easier to find exactly what you’re looking for.
Also notable are the new Learning Centers and Trial Stations, added so consumers can learn about the games, software ratings, and stock of the in-store items.
“Target is committed to creating an intuitive and easy shopping experience for our guests,” said Mark Schindele, senior vice president, Target. “The electronics and video game reinvention was designed with the wants and needs of our guests as our top priority. They’ve asked for additional product diversity and better access to games and information, and our new layout offers them just that.”
The transformations have begun across the country, set to be completed by June. The changes will likely make gamers more comfortable purchasing their software titles from the retailer, something I’ll admit I was never too certain of due to the lack of section’s organization in the past.
