Since Disney’s acquisition of Marvel last year, many feared how the house of the mouse’s new found ownership would impact future projects for the comic brand. Thankfully, it doesn’t seem like Disney plans to water down or destroy any of these licenses.
The head of Disney Interactive Studios Graham Hopper spoke with Gamasutra about the company’s thoughts on potential upcoming Marvel projects. “We would like to do some things in there which would be really high-quality executions of Marvel content,” Hopper stated. “We’re engaged in a lot of conversations with the Marvel team.”
As far as branding these titles, President of Disney Interactive Media Stephen Wadsworth spoke about the possibility of branding solely under the Marvel name. “If we do things under the Marvel brand, it may just be [marked on the box] under the Marvel brand,” he said. This type of branding may also allow Disney to distribute mature titles without jeopardizing the company’s happy-go-lucky image.
It should be noted that Disney won’t be taking on all Marvel projects for a while. Some publishers have agreements already set, such as Sega’s role in releasing their upcoming Iron Man 2 title. Still, it’s great to know that Disney is looking to keep Marvel fans pleased. Who knows, maybe Disney can improve the quality of upcoming Marvel titles.
