EA standing behind Tiger Woods, once again

tiger-woods

With the Tiger Woods drama slowing in the news, it’s still a wonder that sponsors would wait until now to drop endorsement deals with pro golfer Tiger Woods because of his notorious sexcapades. Yet still, eyes have been glued to Nike, Gatorade and even EA to see if they are next to drop Woods’ name from their products.  EA Sports President Pete Moore spoke on his blog about the company’s decision to stick with Tiger.

Our relationship with Tiger has always been rooted in golf.  We didn’t form a relationship with him so that he could act as an arm’s length endorser. Far from it.  We chose to partner with Tiger in 1997 because we saw him as the world’s best, most talented and exciting golfer.  We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come.

Moore also spoke about EA’s current online project with Tiger.

At EA Sports, we’ve been particularly attentive because for the past year, we have been in full development of a new and highly innovative, online golf game.  The game has been in closed beta for eight months, with more than 75,000 people playing and participating.

EA Sports

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