Well played, Microsoft, well played.
Visitors to the first ever Microsoft Store in Scottsdale, Arizona are privy to a new kiosk system that prints PC games on the spot. The consumer simply chooses their game through the kiosk, then consults Customer Service with their name and order to pay for their purchase. The employee then prints a full disc copy, case, insert, and instruction manual and they’re on their merry way, all in about four minutes.
I’m fascinated at the potential. Granted, Steam may still be a superior option for your insta-PC gaming needs, but some people, like myself, might want to have a physical copy of their game once in awhile. I’m also curious to see if they’ll use the opportunity to sell old games through this system, having taken the risk of printed but unsold games out of the equation.
We’ll see if what happens with this system as Microsoft stores expand across the nation.
