You can forget that the Xbox 360 and PS3 both received price cuts in the last few weeks. According to an interview with Nintendo of America’s Denise Kaigler, it was their intention all along to drop the price before the start of the 2009 Holiday season, regardless of the competition.
“We’re about to launch a couple of very strong titles,” said Kaigler. “We announced [earlier] the launch date for Super Mario Bros. Wii. We just launched Wii Sports Resort. On October 4, we’ll launch Wii Fit Plus. With the great content that has already launched on Wii and is soon to launch on Wii, the timing is right to give consumers even more incentive to go out and purchase the industry’s best-selling home video console.”
Additionally, Kaigler noted that Nintendo is going after a group of 50 million eager consumers they believe reside in North America, all ready to pick up a Wii but haven’t due to circumstances. They believe a price drop with great new software titles will equal the right incentive.
