Guitar Hero 5 Rocks Europe

Pixie Lott kicks off U.K. 'Jump In, Jump Out' party

Guitar Hero 5 launched in Europe last week, bringing with it the promise of ‘Jump In, Jump Out’ parties across the continent. These gatherings, named after the new Party Play mode that allows players to “jump in or drop out of gameplay seamlessly,” were held in an attempt to set the Guinness World Record for most participants in a single 24 hour session. Italy sealed the deal with 594 participants. Congratulations, Italy!

In other European Guitar Hero 5 news, the new release started its life at the top of the U.K. charts across all platforms. Congratulations to you too, Guitar Hero 5!

ITALY SETS NEW GUINNESS WORLD RECORDS™ RECOGNISED ACHIEVEMENT WITH GUITAR HERO® 5

Italy Take the Crown for the European ’Jump In Jump Out’ Challenge

Monday 14th September/… Italy has been announced as ultimate victor of the Guitar Hero 5 ’Jump In Jump Out’ Challenge, cementing a new world record for the largest number of participants to play in a single Guitar Hero session over a 24-hour period. 594 people turned up at the Italian event, to be part of the record-setting activity, celebrating the European release of Guitar Hero 5.

The Italian event took place in the FNAC store in Verona and saw fans from around the country come together to help smash the record over the 24 hour period.

Italy saw off competition from the rest of Europe with simultaneous attempts taking place, from Paris to Stockholm, all vying for the title of Guitar Hero 5 ’Jump In Jump Out’ champion, creating a wave of Guitar Hero fever across the continent. Consumers of all ages jammed out on Guitar Hero 5’s new and unique Party Play Mode, which allows players to jump in or drop out, or switch difficulty level at any time without interrupting the session.

“This new record is an awesome accomplishment and will be a tough one to surpass” commented Gaz Deaves, Video Games Records Manager at Guinness World Records “The sheer scale of participation in the jam session is a true testament to the popularity and accessibility of Guitar Hero.”

“I’m thrilled to see this many fans come together en masse to rock out to Guitar Hero 5.” said Michael Sportouch, Senior Director Guitar Hero Europe. “Achieving this new world record is the perfect celebration for the release of the new installment of Guitar Hero, which promises consumers the ultimate interactive gaming experience.”

GUITAR HERO 5 TOPS WEEKLY UK CHARTS

Title Debuts at #1 Across All Platforms After Only Two Days at Retail

Wednesday 16th September/… Activision Publishing, Inc. (Nasdaq: ATVI) today announced that the latest installment of the #1 music-based video game franchise, Guitar Hero 5™ has topped the weekly sales charts in the U.K. For the week ending September 12, Guitar Hero 5 debuted in the #1 position in units across all platforms, despite being available at retail for only two days during the reporting period, according to Charttrack.

“Guitar Hero 5 is the best Guitar Hero game yet and this success validates the strength of the franchise,” says Dan Rosensweig, President and CEO of Guitar Hero. “With Guitar Hero 5, we have assembled the best and most varied music line-up to date and added all new features that make Guitar Hero 5 the most innovative and social game in the category. We have long known how great this game is, and it is awesome to see that fans agree with us, especially fans in the U.K.”

Living room legends will rock any way they want to a variety of iconic rock music in Guitar Hero 5. The entire set list is at players’ finger tips from the start, featuring genre-defining hits from some of the biggest rock artists and bands of all time, including The Rolling Stones, The White Stripes, Kings of Leon, Tom Petty, Bob Dylan and Vampire Weekend. Players take complete control as Guitar Hero 5 allows gamers to personalise and customise how they experience music by being able to play with any in-game instrument combination — multiple vocalists, guitarists, bassists and drummers, in any game mode. With the game’s all-new Party Play Mode, getting the band back together has never been easier. Players can now jump in or drop out of gameplay seamlessly, without interrupting their jam session. Elevating the Guitar Hero® series to new heights with unmatched social gameplay, an enhanced style, new in-game artists and more rock legends, Guitar Hero 5 features new surprises and challenges that will fire-up long-time fret board fanatics and create a new generation of addicts.

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About the Author: Brian Hefele