Pop star Beyoncé Knowles joins the legion of stars promoting Nintendo games. With just a smidge more star power than Lisa Kudrow or America Ferrera, Beyoncé has signed on to promote Rhythm Heaven. She just shot a TV spot for Rhythm Heaven and, if a recent interview with Entertainment Weekly is to be believed (it wouldn’t be the first time a celebrity said something disingenuous about a product they were promoting), she’s a fan of the game.
I have been having a great time. I’ve been rehearsing for my [upcoming] tour in stilettos and uncomfortable corsets, learning all these arrangements. Today I was playing the game with my socks on, on the couch, and it was very relaxing!
Really, it’s just nice to see Rhythm Heaven being marketed at all. It’s a fantastic niche game that deserves some exposure.


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