Don’t be fooled by Nintendo’s clever naming, the color is still pink. Metallic rose is simply a plea bargain for all of those poor 4th grade boys who’s mothers could only find one color of DS, and have now thrown them to the proverbial dogs they used to call friends. I can see little Jimmy pleading “It’s metallic rose! It’s metallic rose!” over the pulsing chants of his classmates poking fun at his lightly tinted handheld.

Anyway, for all those out there who are looking at the color as something they like and not a way to destroy a child’s life. Good news. It’s back, and has been separated from it’s Nintendogs tie in. A commercial campaign will kick off the festivities with some celebrity support from America Ferrera, Liv Tyler, and Carrie Underwood. Press release from Nintendo after the break.

CELEBRITIES HAVE FUN WITH METALLIC ROSE NINTENDO DS

May 16, 2008

Nintendo is making Metallic Rose a regular part of the Nintendo DS™ color palette with the help of some celebrity spokespeople. Starting Monday, May 19, America Ferrera and Carrie Underwood will be featured in commercials for the Metallic Rose version of Nintendo DS. Metallic Rose debuted in late 2007 as part of a Nintendogs® bundle and will be available as a standalone hardware system at retailers nationwide late this month. Liv Tyler also will appear in Nintendo DS commercials that feature the two-toned Crimson/Black version.

Nintendo DS continues to add new games and applications that make it the system of choice for moms on the go, longtime gamers, kids and travelers. The newly launched Crosswords DS, for instance, offers a fun, pick up and play experience for everyone.

According to information from the independent NPD Group, in the United States Nintendo DS:

• topped sales of 414,000 in April.
• has sold more than 19.6 million since the system launched on Nov. 21, 2004.
• has a library of more than 560 games.
• has 18 games that have sold more than 1 million units in the United States, including New Super Mario Bros.® that has sold more than 3.9 million copies.

For more information about Nintendo DS, please visit www.NintendoDS.com.

Trackback URI | Comments RSS