Mar 31 2008
Weak dollar partly responsible for Wii shortages in US
Sure, Nintendo’s been pumping out 1.8 million Wii consoles each month, but between satisfying demand in North America and satisfying demand in Europe, Nintendo would rather ship those consoles away from Americans. Why? They earn less profit from the floundering US dollar.
Now that demand is starting to slow down in Europe, you might start seeing more systems here in the States in the coming months. Hopefully, for Nintendo’s sake, the dollar will be on the upswing by then - people want to throw their money at Nintendo!
2 Responses to “Weak dollar partly responsible for Wii shortages in US”
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I totally agree with Patcher as it’s hard to believe that Nintendo couldn’t meet demand, especially when it actually means losing money.
On a worldwide scale, Nintendo couldn’t meet demand. Regionally, however, they could potentially allocate systems to come close to satisfying one market - though that would be at the loss of satisfying the other.
Pachter believes Nintendo saw meeting European demand at the expense of satisfying Americans would be the better choice, hoping that by the time European demand settled, the US dollar would rebound much stronger.