Feb 12 2008
EA and NFL extends exclusive licensing through 2012 season
Before EA and the NFL signed the first exclusive licensing agreement at the end of 2004, it was ludicrous to believe that only one NFL game would be released a year (your Streets, Tours, or even worse, Head Coaches aside). Now, I guess I’m just glad that Madden no longer serves as one of the game’s commentators.
Today, with two seasons left in the original agreement, EA and the NFL have extended their agreement for an additional three seasons. Assuming that EA chooses to not resign the NFL for another thirty years, the new agreement will end after the 2012 season (February of 2013).
In other news, the Patriots lost the Super Bowl.
EA EXTENDS INTERACTIVE VIDEOGAME AGREEMENTS WITH NFL AND NFL PLAYERS
Exclusive Agreements Renewed Through 2012 SeasonChertsey, UK. – February 12, 2008 – Electronic Arts (Nasdaq: ERTS) today announced an extension of its exclusive licensing relationships with the National Football League and NFL PLAYERS to develop, publish and distribute interactive football video games. These agreements – which were negotiated separately and are extensions of contracts originally signed in December 2004 – provide EA continued rights to NFL teams, stadiums and players for its critically-acclaimed and best-selling football videogames through the end of the 2012 season, which culminates in February 2013.
Both agreements include all aspects of the interactive experience, including console and handheld games as well as console-based online features. The agreements also provide EA access to both NFL Films and the NFL Network to enrich its game experiences. Financial terms of the agreements were not disclosed.
“This is all about bringing authenticity and realism to NFL videogames,” said Eric Grubman, President of NFL Ventures. “EA SPORTS continually works to maintain the cutting edge for NFL products across a variety of gaming platforms. We like the fact that they never rest.”
“This is great news and it means we can continue to produce the best interactive experience possible. It also allows NFL PLAYERS, the NFL and EA to continue to build our brands,” said Gene Upshaw, Chairman of NFL PLAYERS and Executive Director of the National Football League Players Association. “We offer a very unique experience. “
“We are excited about the opportunity to extend and expand our relationships with the NFL and NFL PLAYERS,” said Peter Moore, President of EA SPORTS™. “For nearly two decades, EA SPORTS has been bringing sports fans closer to the great game of football through the breakthrough interactive experiences of our videogames. Game quality is our top priority, and we’re committed to pushing our gameplay innovation, connecting football fans via rich online experiences and delivering the most visually stunning sports games on the market.”
Celebrating its 20th anniversary in 2008, EA’s Madden NFL franchise has consistently been one of the videogame industry’s best-selling and top-rated products, generating more than $2 billion in retail sales. Madden NFL 08 earned awards from the 2007 Game Critics Awards at the E3 Media and Business Summit, The SpikeTV Video Game Awards, and the GameSpot Readers Choice Awards last year. The game is available on the PLAYSTATION®3 and PlayStation®2 computer entertainment systems, Xbox 360™ and Xbox® videogame and entertainment systems from Microsoft, Nintendo DS™, Wii™, PC, PSP® (PlayStation®Portable) handheld entertainment system, mobile handsets and Mac. EA also produces the arcade-football game NFL Tour which hit stores in January 2008, and NFL Head Coach, which was released in 2006. EA SPORTS recently hosted Madden Bowl XIV in Scottsdale, Ariz., as part of Super Bowl XLII festivities.
Both agreements grant exclusive rights for action simulation, arcade-style and manager games on the PC, handheld game devices and consoles.
###About EA SPORTS
EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA , NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.EA SPORTS is the center of the interactive sports experience and its immersion into the sports world extends beyond games into a rich portfolio of marketing programs and activities, including: the EA SPORTS Challenge Series competitive gaming circuit; the EA SPORTS High School All-American program for football, basketball, soccer, golf, softball and baseball; the EA SPORTS Maui Invitational men’s college basketball tournament, NBA Europe Live presented by EA SPORTS and more.
EA SPORTS videogames are developed and produced for videogame systems, personal computers, cellular handsets and the Internet. For more information about EA SPORTS, including newsletters, podcasts, and fantasy football action please visit www.easports.com.
2 Responses to “EA and NFL extends exclusive licensing through 2012 season”
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Gah I wish this didn’t happen. Only had a couple more years of Madden only and then this.
rofl, that pic is hilarious…I love the madden series but it is getting a bit too sim for my liking…very slow but it is the best football game out. Gamer friend of mine and myself use to play 2k series…diving 10 yards was fun as hell lol