Retailers are taking advantage of the fact that the Wii is this Christmas’ hottest item, and are bundling anything and everything to any consoles they have in order to move as much inventory. Reggie is getting quite upset.
“Retailers have already been given feedback that we are not big fans of that. We think it masks some of the price advantage we have versus our competition and, frankly, the consumer should decide what they want.
“We don’t have to remind retailers of the strength we have right now. We are simply making an observation and that reinforces our point quite nicely with retailers.”
I don’t think many of us would like to be the object of Reggie’s anger. Doesn’t seem like a good idea.
