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Dec 01 2007

Nintendo scores the first 0/10 in environmental performance

Published by Christian at 2:20 am under Culture, Nintendoness

071201gore.jpgGreenpeace International has released their updated evaluations of several electronics companies, and Nintendo joins the list for the first time. The list looks at the environmental performance of each company, grading on how effectively they “clean up their products by eliminating hazardous substances” and “takeback and recycle their products responsibly once they become obsolete.” How did rivals Sony and Microsoft score? Let’s take a look:

  • Sony: More products free of toxic PVC and improved reporting on recycling and takeback especially in the US. Score: 7.3
  • Microsoft: Long timeline for toxic chemicals elimination (2011) and poor takeback policy and practice. Score: 2.7

And Nintendo? Nintendo’s new this year, but that didn’t stop Greenpeace from handing out the first ever 0/10 score for a global company. Zeros across all criteria! Ouch!

Greenpeace International


8 Responses to “Nintendo scores the first 0/10 in environmental performance”

  1. # ApolloBoyon 01 Dec 2007 at 10:50 am

    In Nintendo’s defense, I would just like to point out that upon closer inspection you’ll realise that Greenpeace gave zeroes in categories where information was unavailable. If Nintendo did not or could not provide information then they were given a zero which seems pretty stupid.

  2. # Billieon 01 Dec 2007 at 12:43 pm

    Yep it’s true, Nintendo got docked scores because they didn’t provide this information on their website. Nintendo should have gotten a N/A instead of a zero.

  3. # matthewon 01 Dec 2007 at 2:52 pm

    Well this certainly doesn’t match up with one of our previous stories:

    http://www.thetanooki.com/2007/06/24/a-convenient-truth-nintendo-dedicated-to-being-green/

  4. # Joeyon 01 Dec 2007 at 7:14 pm

    Not only is Nintendo solely responsible for the hole in the ozone layer, but they also make the Wii using ground up baby seals and elephant tusks. That is why they got the zero score.

  5. # Michaelon 02 Dec 2007 at 2:52 pm

    Don’t forget their plans of world domination. Greenpeace don’t like that.

    I’m pretty confused that Nintendo didn’t at least get points for effort based purely on the fact that their console uses a fraction of the amount of energy needed to run than MSoft and Sony’s.

  6. # The Tanooki » Nintendo surprised by Greenpeace report; says they're tryingon 27 Jan 2008 at 9:40 pm

    […] you queried Nintendo about their 0/10 score from Greenpeace, you’ll get a lovely PR response. They even have a website to go along with it! “We […]

  7. # The Tanooki » The race for a green console: "I'ma gonna win...suckers!"on 27 Jan 2008 at 9:41 pm

    […] isn’t the only company harming the environment, says Greenpeace. All three console makers are doing so, and Greenpeace has created the site below […]

  8. # The Tanooki » Nintendo improves Greenpeace score to 0.3on 18 Mar 2008 at 6:23 pm

    […] when Nintendo scored a 0/10 in environmental performance? It was mostly because their information isn’t public. Since then, Greenpeace has gotten […]

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