The San Francisco Chronicle recently interviewed Reggie on the usual - Nintendo’s strategy and philosophy, the success of the Wii worldwide and across a broad demographic, future hardware/software/downloads, and even Reggie’s coronation as Brandweek’s Grand Marketer of the Year. He also talks about his favorite game, and what happened during his first crack at the game.

Q: Is there a game you go back to and say, “This is what started all the madness for me.” Is there a game that really hooked you in? How far back do you go?

A: I go back to Legend of Zelda: Link to the Past. I stayed up very late at night playing that game and this is when I was working for Pizza Hut

For me, it was a defining moment in terms of my own personal gaming experience. It was a defining moment in terms of my gaming experience with my children. My oldest son, who is 15, would play the levels after they were beaten and the funny part of this story is that when it came to beating the final boss, it was 3:30 a.m., and I had to get up to go to work the next morning, so I saved the game and said, “I’m going to go tackle this tomorrow.”

All day at work I was consumed with beating Zelda. When I got home, that saved file wasn’t there. I asked my son David what happened and he said, “I beat the game.” He went back into that file and beat the game and deprived me of the glory.

Ohhhhhh, Reggie, I believe your ass was kicked and your name was taken. By your own son.

San Francisco Chronicle

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