Though still trailing Toyota and Mitsubishi in its ascent to become Japan’s most valuable company, Nintendo just today saw their market value climb over 10 trillion yen. Monday’s stock rose 5.3% to ¥71,300, bringing the company’s capitalization to ¥10.1 trillion (US$85billion, making Nintendo only the third company currently boasting a 14 digit market value. This is triple what it was at Wii launch, and five-fold over this time two years ago.

“There’s more upside than downside risk,” said Hiroshi Kamide, analyst at KBC Securities. “There’s every reason to believe Nintendo will continue to execute its strategy well in expanding the gaming industry to strengthen its position … and really keep doing what it’s been doing regardless of what competition is doing.”

The recently set release date for Wii Fit in Japan as well as the announcement of Monster Hunter 3 exclusivity for the Wii have no doubt contributed to the rise in both Nintendo and Capcom’s stock value.

Reuters