Frank N. Magid Associates recently revealed new survey figures in a study of the gaming industry. An excerpt from Gamasutra’s article:
The survey was taken from March 20th through March 28th, 2007 by a division of Magid, and consisted of an online survey of 1,864 people, of whom 1,632 were between the ages of 18 and 64 and 232 were between the ages of 12 and 17.
Another of the highlights of the comprehensive survey, which was originally presented in a lecture at the MI6 Marketing Conference in San Francisco earlier this month, dealt with Nintendo’s ability, as much touted, at bringing not just new gamers, but lapsed gamers into the fold.
Magid found that amongst primary Wii gamers, the overwhelming majority, 80 percent, were male gamers, and a combined 72 percent were in the traditional 12-24 age group.
Alright, so most Wii owners are still young boys. At least, according to this survey of about 2,000 people. I wonder how reliable that makes it.
