By 2003, it was no secret that Nintendo was pretty much at an all-time low. George Harrison explained at an MI6 conference that Nintendo had to learn to let go of their controlling nature and learn from the changing world around them. Nintendo’s marketing found new ways of reaching out to the public through malls, concerts, commercials, and even a plug on South Park.
“Opening up a MySpace area doesn’t sound all that innovative to you guys,†he told an audience of game marketers. “But for us it was a big deal. When people previously said bad things about Nintendo on our community areas, we deleted. Now we had to take the decision not to meddle. We had to allow consumers to say bad things about us. It turned out that our own supporters were much more articulate in supporting us than anyone in our offices at Redmond could ever be.â€
That’s how you gain perspective. Live and learn, on the words of yesterday. For more on George Harrison’s talk, hit the link below.
