Reggie Fils-Aime, president for Nintendo of America, has written a perspectives article for CNET.com. In it, he talks about how Nintendo aims to innovate in order to not only appeal to traditional gamers, but to expand interest to people new to the gaming industry. Read a little bit below, and hit the link to read the rest of the article by Reggie!
Several years ago, we noticed this same kind of dichotomy beginning to separate active core consumers from potential consumers in my own industry, video game entertainment. While ardent players reliably responded to ever-advancing technology and complexity, those same attributes consistently chipped off potential new players from the total market, narrowing the consumers into a smaller niche.
