Apr 26 2007
Wii expanding the market could leave everybody happy
EA’s Executive VP of International Publishing, Gerhard Florin, spoke with GamesIndustry.biz about EA’s current projects and opinions on how the market’s turning out. Mentioned was how Nintendo’s strategy of expanding the market can let Nintendo achieve its goal while still allowing the Xbox 360 and PlayStation 3 to still sell a successful amount of units - all of course allowing third parties to sell more games - and make everyone happy.
Yes, the rival consoles aren’t offering something the same, they’re offering something different - so the consumer all of a sudden gets a choice. You can go for the Wii, the fun, entertainment part, or more for the online part with the Xbox 360, or more for the high tech part with Sony.
You can read the full interview at the link below.
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