Business 2.0′s John Gaudiosi’s recent article explains how Nintendo went from zero to hero, just like that. Excerpt and link below.
Nintendo’s turnaround began five years ago, when the company’s top strategists, including CEO Satoru Iwata and legendary game designer Shigeru Miyamoto, zeroed in on two troubling trends: As young consumers started careers and families, they gradually cut back on game time. And as consoles became more powerful, making games for them got more expensive.
