We’ve gotten wind of increased production numbers, and yet they’re still flying off the shelves. One commenter on a story we posted previously noted that he witnessed a store employee stocking a new shipment of Wiis. He called his friend who hadn’t yet found a Wii to come quickly to pick one up. Hopefully the kid did, as 7 of those newly stocked Wiis were gone in 15 minutes.
In an interview with Game Theory Podcast, Nintendo’s VP of marketing and corporate affairs, Perrin Kaplan, gave the following:
“There is a lot going on behind the scenes in terms of working on what we are producing and the numbers continue to rise but the product is so very popular that we may see a supply / demand situation last for some time.
“We are at absolute maximum production and doing everything we can. The number of units that we have been able to produce has far exceeded our hardware production in the past and the production levels of a lot of our competitors but demand continues to be really high. People are being really diligent about working with retailers to locate one but we are cognisent of the fact that a lot of fans are not able to get their hands on one yet. We are asking them to be patient and to know that we are working on this as fast as we can.”
Nintendo knows there’s consumer demand to be taken advantage of. Believe me, they want to be putting out more supply as much as we as consumers want to buy them. Unfortunately, it’s not as simple as snapping your fingers.
