Mar 29 2007
Kaplan and Jeffery discuss new Mario & Sonic game
Newsweek’s N’Gai Croal sat down with Sega of America President Simon Jeffery and Nintendo of America Vice President Perrin Kaplan to talk about the new Mario & Sonic at the Olympic Games video game, set to arrive on the Wii and DS this holiday season. The monumental game will bring a cast of Mario and Sonic characters for the first time in a display of friendly competition. Here’s a brief excerpt.
You talked about the past rivalry between Sega and Nintendo. Perrin, did Sega have to apologize for its “Sega Does What Nintendon’t” advertising slogan in order for this deal to go through?
Perrin Kaplan: I’ve been quoted saying that there’s a thin line between love and hate. Now we’re in love. And so I think when you are in love, you are very forgiving. We worked as competitors, and we always had the attitude of kicking Sonic’s behind. Now we’re willing to be together.
Head on over to Newsweek’s LevelUp for the full article.















