Nintendo of Europe’s marketing director, Laurent Fischer, sat down with GamesIndustry.biz to discuss some important details revolving around the focus of his job – marketing. Fischer talked about how he and Nintendo are going about addressing the astronomical sales and sellout rates of the Wii, the current dry spell in games, and how the Wii is or isn’t affected by the moves Nintendo’s competitors take. Excerpt and link below.
That was something that Shigeru Miyamoto touched on in his GDC keynote earlier in the month. If the game needs it, Nintendo is happy to hold it back to be polished. That’s quite refreshing for a publisher…
At Nintendo I’m marketing director, but I’m proud to say that the marketing department has the last voice. When the product is out it’s exactly as the creator intended. It’s the way the development studio dreamt it from the very beginning. Some companies may aim to release games at Christmas or for specific financial times of the year – Nintendo has nothing to do with that, it’s never been the case.
