Wii commercials reported as violent; ASA dismisses claims

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Apparently, some people reported Nintendo’s various “Wii would like to play” commercials as being overly violent for TV broadcasting. They feel the connection between real life arm swinging and the death of an in-game character could ruin America’s youth.

Seven complainants found the “depiction of violence in the ad offensive and disturbing”. One viewer stated that it was reminiscent of recent videos released by hostage-takers in Iraq. An additional four complainants believed that the ad glorified violence and the use of weapons, and could encourage children to emulate such actions. Six complainants challenged the scheduling restrictions and said that the ad should not be shown when children were watching TV.

Now, sure, there’s the whole Bandura/Bobo Doll argument for this kind of stuff. But I don’t think any kid is going to be whacking Wii remote at Stalfos or aiming at space pirates. If they do mimic the commercials, it’s going to be because the game calls for it. Hit the link below for the full article.

VNU Net

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