BusinessWeek has a recent article up. Excerpt and link below.
But it’s the Wii’s playability that’s had the biggest impact on gamers. Iwata pushed his team to come up with a radically new controller design that would make the Wii a quality experience for sophisticated gamers and novices alike. The result was a wireless, wand-shaped gadget with built-in motion sensors and a gyro-meter to translate action directly onto a TV screen.
Nintendo is also working hard to woo new types of gamers. Figuring the hardcore crowd would need little motivation to check out the Wii, the company devoted about 70% of its $40 million TV, print, and online launch marketing campaign in the U.S. last fall to older and less experienced gamers. “We have been able to satisfy existing gamers and add the expanded audience of adults older than 25,” says George Harrison, Nintendo of America’s senior vice-president for marketing.
