Nintendo takes Australia!

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Nintendo DSâ„¢ Lite confirmed its #1 position in Australia, trouncing all competitors in both the handheld and home console market. This is a trend that continued throughout the year, making the Nintendo DS the highest selling games console of 2006.

This growth was supported by ground-breaking “Touch Generation” software such as Dr Kawashima’s Brain Training™: How Old Is Your Brain? and the nintendogs™ franchise; as well as the strengthening of established franchises with all new Pokémon® games and New SUPER MARIO BROS.™.

This creative and innovative drive came to a climax on December 7th when Nintendo reshaped the home entertainment and video game landscape with the launch of its heralded Wiiâ„¢ home video game console.

Once released, Wii officially broke the Australian record for the biggest launch of a video game system in history. In a few short weeks Wii has established itself as the current ‘must have’ item. Demand quickly outstripped supply and although new stock shipments are constantly arriving, the Wii remains a very ‘hot’ item with Nintendo managing to sell over 50,000* units in just 3 weeks of December.

“We promised innovation and creative thinking. We promised to bring gaming to the masses and make interactive entertainment relevant to a broader audience. We promised we would disrupt the industry”, explains Rose Lappin, Director of Sales and Marketing. “I think we have delivered on these promises.” Link

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About the Author: Christian Ponte


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